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5 TIPS FOR EFFECTIVE ADVERTISING ON SOCIAL MEDIA

5 TIPS FOR EFFECTIVE ADVERTISING ON SOCIAL MEDIA

The mistake most people make while advertising on social media is this ; thinking of how good your product or design is. So it amazes them that , how come I did this beautiful graphic design to advertise my product and nobody even clicked talkless of buying. How come my video was so wonderful yet I couldn’t get one comment. Actually, when companies look for digital marketers and other digital skills, they are looking for someone who will magically turn the table around for them and in case you get employed, the bar will be so high because they have a target, so learn how to deliver beyond expectation

1.) Connect more Emotionally than logically

People reason more emotionally on social media than logically, so the best way to deliver products and services is by connecting emotional dots.
2).Be more concerned about user experience in delivering product and services.

It its called UX/UI, let the potential customers always have unforgettable memories with your product. Either through a video, a write up or a graphic design

3.) Answer The big Question ?

If the advert was shown to you, would you buy ?
Remember people don’t come to social media with a plan to buy something, so is your advert distracting enough to make them get their credit cards.
4.) Learn to study the potential customers for your product .

What are the major problems they need solution for ? Any advert in that direction is likely to catch their attention

5.) Be concerned about user interface, here I mean , how easy is it for your potential customers to buy your products. If they see the ad on social media for example, Facebook
The link in the ad, where does it take them to. E.g your website. How many buttons will they click on to buy. You can shorten the process to maximum two. They click on the website, see the product , then a button entices them to pay. These things are simple but makes a whole lot of difference, when the process is too cumbersome, they may likely change their mind and leave the website.
Let me add this point as JARA
DON’T MAKE THEM THINK. LET YOUR ADVERT DO ALL THINKING FOR THEM!!!

If you know more about digital marketing skills.
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